My Design Process

My approach to design covers the entire product development cycle. From understanding requirements to continuous post-launch improvement, this process involves four key stages:

Research

- Task analysis
- Brainstorming + Moodboard
- Competitor analysis
- Product/Feature concept: description, target audience, benefits, functionality, limitations

Feedback

- Preparing interview questions
- Conducting interviews
- Usability testing interviews
- Jobs-to-be-Done interviews

UX

- IA (Information Architecture)
- Screen flows
- Wireframing
- Different cases: corner cases,
wrong action, success
- Design implementation

UI

- Visual concept
- Micro-animations
- Dark/Light mode
- Responsive design
- Organization for handoff

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